This story represents a near perfect storm of what I love about South Florida.
Let us count the ways:
(1) A lawsuit;
(2) Over alleged "Brooklyn water" bagels;
(3) Involving Bob Zarco; and
(4) Larry King.
Let's start with the "Brooklyn bagel" concept:
Since launching its flagship restaurant in Delray Beach in August 2009, The Original Brooklyn Water Bagel Co. has expanded to 14 other locations in three states. With the slogan "It's all about the water," the company touts on its website how a 14-step "proprietary water treatment" system allows it to replicate the water that flows from upstate New York reservoirs to Brooklyn faucets without having to be filtered.Seriously?
Let's assume the company's claims are true and there is some magical way to recreate New York tap water.
Why??
Get over it -- listen, you haven't lived in New York for more than 30 years, Namath no longer plays for the Jets, and buying a bagel at a strip mall in Boca will just never be the same as picking up a bagel and schmear at Zabar's like you used to when you were fourteen.
Deal with it.
Have you ever considered your mythical attraction to New York bagels and pizza reflects more of a yearning for your lost, innocent youth then it does some objective measure of which tap water ingredient indisputably makes for the best bagel?
Just go to Bagel Bar East or Deli Lane, complain like everyone else, and be content you wake up every day happy, healthy and hungry.
Then there's this:
Former CNN talk show host Larry King signed on to be a company spokesman and do franchise development in Southern California.Oy!
This isn't a red flag?
Finally, there is this:
"The water filtration system is not unique and does not render water equivalent to Brooklyn water," said Robert Zarco, an attorney representing Andrew Greenbaum, who bought franchise rights for the restaurant in Broward, Miami-Dade and Monroe counties. "You want Brooklyn water, go to Brooklyn. You want a Brooklyn bagel, go to Brooklyn."No kidding, Bob!
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