Hiển thị các bài đăng có nhãn Aminda Marques Gonzalez. Hiển thị tất cả bài đăng
Hiển thị các bài đăng có nhãn Aminda Marques Gonzalez. Hiển thị tất cả bài đăng

Thứ Ba, 26 tháng 10, 2010

Miami Herald: Less Is More.



So the Miami Herald decided to scrap the business section and collapse it as an occasional part of the already-dwindling local section, thereby continuing the reductions in coverage, staffing and resources that have plagued the Herald specifically and the newspaper business as a whole for at least a decade.

That's fine if economic necessity requires it.

But why try to put lipstick on a pig (remember that insanely asinine fake media controversy from 2008)?

Just look at the facacta way the Herald describes what is a pretty simple concept -- we're eliminating the business section entirely and collapsing a piece of it into the local section twice a week, without adding any pages to the newly combined local/business section:
Here's how to find business news:  Flip the B section over.  The Business section front you're accustomed to appears on the back, and stories jump back into the B section.  Stock tables appear intact on the inside back page.
What late night bunch of potheads dreamed this one up?

(OK Garvin, fess up!)

This is the other method they suggest:
Here's the other way to find business news:  grab a pair of gravity boots.  Hanging upside down, turn to the "back" of the B section.  DO NOT FLIP THE B SECTION OVER.  This is now the "front" of the Business section.  As blood drains to your head, you will slowly lose consciousness and think this is a perfectly acceptable way to get all the latest stock updates!
BTW, congrats to new Exec Editor Aminda Marques Gonzalez.  I truly hope you can right the ship and take the Herald in a positive, successful direction.

We're rooting for you.

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