Clap For the Wolfman

I'm sure by now you've seen the ubiquitous whocanisue.com ads.

What I didn't know, and learned from this Herald story, is the guy behind the site is none other than Miamian Curtis Wolfe, a lawyer familiar to many in the downtown legal community:

Whocanisue was launched in October 2008 by Curtis Wolfe, 46, a former in-house counsel at a large Miami firm. He's well aware that his site's name might offend some.

``It's definitely meant to be edgy,'' he said. ``We wanted to provoke people. Most lawyer advertising is unremarkable and not memorable. I would sit at home and see these ads asking if you're injured blah, blah, blah. There was no branding involved. We have a brand.''

The company's office on West Palmetto Park Road in Boca Raton has 22 employees, the majority in sales. Two hundred and fifty law firms are signed up as clients and about 25,000 people visit the site each month. Whocanisue.com also advertises in Texas, California, New York, Pennsylvania and other states.

``At this rate we are projecting to do $10 million-plus in 2010,'' said president Vincent Celentano, who helped finance the multimillion-dollar start up, which includes irreverent television spots featuring buxom nurses and a pack of lawyers chasing an ambulance.

Curtis is tweeting away under wolfman07, and his personal blog is here.

Also, all you FSU Law alums, check out what one of your classmates is (allegedly) up to.

I don't know if it's good or bad that his defense attorney is named "Cowboy Bob" (really!)